Keep a close eye on your HTTP to HTTPS migration in Google Webmaster Tools. Raise your hand if you've heard Patrick Stox sum up a new player in the game, HTTP2. As Patrick mentions, HTTP2 has major implications on your user experience by increasing page load speed. It also hints that Google may one day make it a ranking signal. Laurent Vergnaud, CEO of web hosting company Themecloud.io, shares his thoughts on moving to HTTP2, “HTTP2 will become the new standard in 2016. All modern browsers already support it and hosting companies are also starting to support it. TO DO. Those who are not ready will be left behind. » Advertising Continue reading below Step 4: Redirect 404 Pages Even if you're not one to work up to your zero 404 errors in Google Search Console (or know what that means - no shame), it's still a good idea to clean up and redirect your dead pages.
After all, Google is all about user fax list experience. If a product is no longer available and you delete that page, your potential consumer may receive a 404 page. Not cool. Redirecting users with a 301 redirect – or a permanent redirect – is the best way to go. This 301 redirect conveys about 90% of the link's love. So, for example, if your old product was ranking well for specific keyword terms, 90% of those will carry over to the new page. I try to avoid 302 redirects - temporary redirects - mainly because they send us 0% link love. If you're stuck with a lot of 404 errors, I recommend creating a custom 404 page. This will create a better user . You can also add a fun message. Advertising Continue reading below Here are some of my personal favorites: Taco Bell A Step-By-Step Guide to SEO for E-Commerce Websites | SEJBluegg A Step-By-Step Guide to SEO for E-Commerce Websites | SEJBlue Fountain Media.
A Step-By-Step Guide to SEO for E-Commerce Websites | SEJ If you have expired products that may be back in stock, leave these pages in place. Do not delete, cancel or redirect these pages. You can update the copy to let consumers know when the product is back in stock. You can also provide an option for consumers to be notified when the product is back in stock or to place it out of stock. Advertising Continue reading below Here is an example from Nordstrom: A Step-By-Step Guide to SEO for E-Commerce Websites | SEJ Here's another great example from Bellroy: A Step-By-Step Guide to SEO for E-Commerce Websites | SEJ Step Five: Implement Pagination You've heard it time and time again: Infinite scrolling equals a better user experience. And that's true. However, infinite scrolling isn't great for usability and negatively affects your desktop and mobile search results. But, as simple as it sounds, there are many opinions on what works best for e-commerce.