Because of these unique circumstances, a natural, human-to-human experience was chosen. Sony Ericsson's decision led to one of the most famous and successful campaigns in the history of stealth marketing. Sony Ericsson has hired paid actors and actresses in U.S. cities to advertise cellphones and make calls in customers' natural surroundings.
Actors often stand in twos and threes at tourist attractions, Building Philippines WhatsApp Number List or Seattle's Space Needle. Masquerading as tourists, they used the scene as a backdrop and asked unsuspecting passers-by to take pictures of them. At the time, passers-by thought tourists would hand them cameras. When actors ask passers-by if they can use their cell phones, it's a stranger to everyone.
At that time it was still a new product unknown to most people. When passers-by held the mobile phone, the actors described the mobile phone as cool, and choosing Sony Ericsson was the right decision. However, most passers-by had no idea that a camera phone was supposed to operate so the actor took over the product description.