Indeed, Facebook presented at its annual F8 conference a set of new features that will soon be deployed on the social network. Engineer Jane Manchun Wong, always on the lookout for news and updates from social networks, has also spotted small changes to the platform. As an expert agency in social networks , we have to share them with you on our blog. Good reading ! New features announced at the F8 conference The launch of Instagram Shopping for content creators From next week, it will be possible to buy products that content creators stage on Instagram directly on the social network.
By “creators”, Facebook primarily means influencers. This shopping feature will facilitate the purchase by reducing the steps for users. For example, if a user spots a jacket in fax list an influencer's Instagram photo, they will now be able to purchase it without having to leave the app. Steps interface to use Instagram Shopping Instagram Shopping was born from the observation that users do not only go to the social network to interact with their friends. Instagram is also a source of inspiration for users and this affects various fields: decoration, fashion, beauty etc.
Users are influenced by bloggers, artists, public figures and other social media influencers. Influencers have adapted to the evolution of Instagram uses by tagging the brands of the products appearing on their photo. This tag being quite limited, they often provide more precise references concerning these products (price, product reference, etc.) in the caption, in comments or in Stories. This functionality was widely expected by both users and content creators so that while waiting for it to arrive, alternatives have been developed.