Each sample banner ad comes with a quick description of what (in my opinion) makes it work. You'll notice some themes: the versatility and effectiveness Photo Background Removing of side-by-side comparisons, the emotional power of visual imagery, the need to undermine skepticism, and more. Let's go! 24 Banner Examples We Can All Learn From 1. Bridgewater State University Bridgewater State banner ad example Let's be honest: the click-through rate for this ad is probably very low. No one stops reading a blog post to enroll in college courses. But that's not a problem: BSU marketers don't make clicks. Instead, they are looking for (meaningful and lasting) impressions. This is a great Photo Background Removing example of a banner ad that gets prospects thinking. Maybe it's just me, but when I look at this ad, I can't help but think: what would it be like for me to go beyond? Suddenly, I imagine myself in a classroom.
Although I do not click on this ad, there is no denying its memorability. Sometimes that's all that matters. 2. Liberty University Liberty University banner ad Photo Background Removing example Here we have another example of a higher education advertiser – an effective example for completely different reasons. First, I like the image on the left side of the ad; I think it evokes a sense of community, of being part of something bigger than yourself. Never underestimate the power of a simple visual. Second, the copy addresses a common complaint about online college: that it fails to offer the benefits of a traditional college. By reassuring prospective students they'll appreciate Photo Background Removing the flexibility of online classes and the benefits of a physical campus, Liberty's marketers effectively erase some of the skepticism surrounding their offering.
Auto area sample banner ad from AutoZone Shifting (zing) gears to an entirely different industry, here we have an example banner ad from AutoZone. Referring Photo Background Removing to a specific pain point that your product or service is assuaging is a fantastic copywriting tactic; in this case, it's the all too relatable scenario of seeing your check engine light rear its ugly head. Emulating this approach is a great way to grab your prospects' attention. Bonus points to AutoZone for their geo-targeting efforts. By providing the address and opening hours of a nearby store, they greatly increase the likelihood of conversion. 4.Capital One Capital One You don't need a degree Photo Background Removing in graphic design to understand why this Capital One ad works so well: it's designed to leap 5X off the screen. Like the team at Bridgewater State, the folks who put together this winner understand that clicks aren't everything.