Aug 02, 2022
In Welcome to the Forum
“The ambition we had set internally,” he says, “by the end of 2020 was to reach 10% [of DTC sales]. And by the end of the year, we were there or thereabouts.” As a result of the DTC shift, Samsung has made paid search a significant priority within the brand’s marketing mix. Mike Durey says that, impressively, “paid search continues to contribute, approximately, a third of the overall revenue for Samsung’s DTC business at the moment.” The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Samsung’s paid search strategy is about more than just keyword intent, too, with the brand harnessing deeper audience insights to create a better customer experience. “That audience understanding behind the scenes allows you to expand into what traditionally were mid or upper funnel keyword searches, but overlay the right data points to actually understand where that consumer is [in their buying journey],” says Durey. “By using that audience understanding to feed into insights you then suddenly unlock a much greater understanding of what’s happening in search; you’re able to tailor your creative messaging, tailor your on-site experience to that person and deliver a much better experience online and therefore, hopefully, a much better conversion for your products.” Durey explains that big product launches can often result in a surge in DTC sales, with the release of the Galaxy S21 device leading the brand to “overshoot that 10% mark” early on in 2021, while a shift back to physical retail was expected throughout the year.