Jul 31, 2022
In Welcome to the Forum
Google Assistant is currently available in 30 languages, in more than 90 countries around the world. Messages are proving very popular with voice purchases. More than 20% of all voice purchases now consist of groceries. Voice is especially popular among teenagers. They simply grow up with it. More than 55% (!) of teenagers use voice search on a daily basis. 11.5% of smart speaker owners use it at least once a month to also transact. Until now, many open questions have been asked via voice (how, what and where). Google and Amazon on alert Voice puts all tech giants on edge. Google and Amazon are in a perfect position to become voice leaders. Due to the large amount of data that they already acquire and are able to process, their technology almost automatically becomes a bit smarter and more accurate every day. Because it becomes smarter and, above all, more accurate, more people will start using it. A winning flywheel. Not unimportant is the fact that the business model of one of the most valuable companies in the world (Google) nowadays is based on the sale of clicks. The billions in the job function email list annual accounts are mainly a result of the many millions of visitors that Google manages to send to companies all over the world every day. With voice, that business model will evolve. Google may then no longer earn on a click, but, for example, based on a percentage of each purchase. Obviously, there are both challenges and opportunities for advertisers. This underlines the importance of experimenting with this, so that you as an advertiser can be at the forefront of this development. 3. Video advertising continues to grow We watch less and less traditional television, but the use of online video continues to grow at a rapid pace. So you don't have to be a visionary to realize that online video advertising is also benefiting from this change in consumer behavior. Although Google still earns a large part of its money from the well-known search ads, the company now derives a significant part of its revenue growth from YouTube ads.