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Google uses external anchor text to help understand what a page is about and how it ranks. An excerpt from the original paper on google's algorithm : google employs several techniques to improve search quality, including page rank, anchor text , and proximity information. For example, if I link to other pages with "Cookies" as the anchor text, this will tell google that the page pointed to by this link may be related to dog cookies. And if other people link in the same way, google will be more d to may be classified as a "Cookie." rank math tutorial.

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