This leads to a new customer that you can nurture via email. But achieving this kind of result requires an effective B2C email marketing strategy. B2C campaigns notoriously register 57% less clicks than B2B. You can waste a lot of time and Image Masking money on email campaigns with poor results. You have to manage a very tight ship to see the good return on your investment. Fortunately, the experts gathered the data. They did the studies. They can tell us what works in B2C email marketing . We'll give Image Masking you concrete steps you can take right now to apply these strategies and get results. Here's how. Steps to Improve Your B2C Email Marketing 1. Consumer preferences Marketing analytics company, Marketing Sherpa shares some interesting Image Masking data. 76% of companies send emails at a frequency determined by the company. And in most cases, it's the same in all areas.
Yet only 24% of consumers say they prefer a company to determine in advance how often the brand communicates. 49% of people say they strongly prefer signing up to mailing lists that give them frequency options. This is just one Image Masking important example of the disconnect we have in B2C email marketing between what your customers want and what you offer. Ten years ago, it was simply not possible to take into account consumer messaging preferences such as frequency. The technology was simply not accessible to the average small business. But today, you have the ability to enforce consumer preferences like these. This small gesture that puts your customer Image Masking first will not only increase the number of people who subscribe to your list. It completely changes the dynamic of the brand. This makes the subscriber feel in control and more willing to become a paying customer.
Too many options can lead to choice paralysis. But a handful of thoughtful options that you put in the hands of customers win trust and sales. Additionally, you can offer preferences like choosing to receive or not receive: Special offers Image Masking Newsletter Events Blog Updates posts And if you have an extensive content library, you can even allow them to choose specific types of content or notifications. Check out this list of options on Nextdoor, a neighborhood-based social media site. B2C Email Marketing But it is simply not possible to exhaustively list the options Image Masking for a subscriber. This is especially true during the actual registration process where too many choices can lower the registration rate. That's why, to be successful in B2C email marketing, you need to put data in the driver's seat.