Thinking 1: How to solve industry barriers? Leverage, if a company without medical genes wants to get involved in this field, the best way is to take advantage of it and cooperate with companies in basic medical business to do upper-level service business. For example, we are doing smart ward business. All the information base of smart hospital business comes from the HIS manufacturer of the project hospital. Is it possible to combine our company's long-term business through a HIS manufacturer's product, which may be a breakthrough point? For example, the query of the expense list is a function with high frequency and retention. Thinking 2: Is the cost of patient penetration high? The pain point of users is fear, fear of unknown prognosis of disease, fear of unknown cost sms marketing service of disease treatment and so on. So how to penetrate from a patient in the hospital to a family's penetration effect is to help them eliminate fear, popular science fear. Medical needs are rigid needs that exist as the lowest level of human needs, which cannot be avoided or resisted. For example, there is an article about the classification of a disease, and how to prevent it. It can be said that every family WeChat group has read articles like "He was a severe diabetic, he insisted that this miraculous thing happened", and the spread rate is very fast. Of course, I am not teaching everyone to do this kind of marketing articles.