Sponsors offer a 30-minute ad-free listening Company Email List and are shown only when the screen is in view and with sound in a 100% Share of Voice environment. They have more video formats, such as the so-called T-Cover video, you can sponsor Playlists, listening lists, although I'm watching this video part, but I think the most interesting thing is the audio. In the end, how many times are you listening to or using Spotify and watching it at the same time, very few, normally you put it on and leave the mobile as in off mode or carry it in your pocket, then in the end what you are looking for is the sound. It has other formats like the typical banners, such as an overlay for Company Email List or mega banners. That said, the topic that we are dealing with today is the ad experience part of audio ads, and I am going to share directly with you what type of advertising we have done and what the results have been. In the first place, it is a very simple platform to handle, where I am going to leave you the link. If you go directly to Google and put Spotify AD and the link will appear, you can register and in a few minutes you will have access to this platform. Imagine an Company Email List platform, such as Facebook, but much simpler , much cleaner, with fewer options, but the same structure. You have campaigns, ad groups and ads. You have to register an account and line up a credit card, Company Email List is where they will charge you. Well, my first surprise is that the minimum campaign you can do is 250 euros . That is to say, you cannot test with a lower Company Email List , as far as bad things are, it is not an excessively high amount, although it would be interesting to break through and for people to try to lower this amount, perhaps allowing campaigns of 50 euros I think it would give more people more options to decide to try it. And I repeat, although 250 euros is not a large amount, but for many businesses and especially the situation in which we are living, I think it Company Email List a huge brake. But hey, we move on. We did the test for our TEKDI Digital Marketing Institute , where we are going to make a branding ad with a specific offer and a call to action, with a link to a landing page.